How to Effectively Run a Google PPC Campaign

Paid ad campaigns have been a must in all good marketing strategies for several years; with both Google and Facebook offering access to hundreds of millions of people, paid ads complement organic advertising well. But how do you run an effective PPC campaign? Here are some easy-to-follow steps!  1. Understand the Audience  We’re going to … Read moreHow to Effectively Run a Google PPC Campaign

Digital Marketing for Beginners

Marketing has completely transformed over the past couple of decades due to the advent of the internet. According to Pew Research, “constant” internet usage among adults has increased by 5% every year for the last three years. There is no sign of this trend changing course, and with billions of people connected to the internet, … Read moreDigital Marketing for Beginners

When Should Kids Start Using Social Media?

There’s no denying that social media has some positives; it has reunited long-lost family members, allowed important charities to get the attention and support they need, and it’s used to share important global messages and news. However, there has also been debate in recent times as to the role that social media plays with children. … Read moreWhen Should Kids Start Using Social Media?